Franchise, sponsorship, broadcast deals finalized
Lahore – December 3, 2015: PCB is proud to announce that the Pakistan Super League’s commercial rights for franchises, title sponsorship, and broadcast have been sold.
Franchise rights have been sold for USD 93 million. With Quetta, Peshawar, Lahore, Karachi, and Islamabad set to vie for glory in the first edition of the league, franchise rights were awarded to successful bidders at the end of the bidding process. Quetta’s rights have been sold to Omar Associates. Salman Iqbal, CEO of ARY Group, has successfully bought the Karachi franchise. Rights for the Lahore franchise have been awarded to Qatar Oil. Islamabad’s franchise has been sold to Leonine Global Sports. Javed Afridi, CEO of Haier Group and a long-timer partner of Pakistan cricket, has won rights for the Peshawar franchise.
In another successful development, one of Pakistan’s oldest and biggest banks, Habib Bank Limited has joined the Pakistan Super League as title sponsor for the first three years of the league. As a result of this partnership, the league will now officially be known as the HBL Pakistan Super League.
“I am delighted with these positive developments and this is a major achievement in our PSL journey. The best part is that all team owners are ardent cricket fans and their dedication will make this league a success. HBL’s association with Pakistan Super League is another indication of established brands partnering with the league,” said Mr. Najam Sethi, Chairman PSL Governing Council.
Having reserved production rights to ensure international standard coverage, HBL PSL’s broadcast arrangements have also been finalized for the next three years. The coverage will be produced by world leaders Sunset+Vine. Matches will be aired in Pakistan on Ten Sports and PTV Sports. Global TV rights for the same duration have been sold to Tech Front, a UAE-based media rights acquisition company.
Commenting on this development, Mr. Najam Sethi said: “Having awarded production rights to Sunset+Vine, the next step was to ensure that we get the maximum number of eyeballs and I would like to welcome our media rights partners.”
The sale of all commercial rights – broadcast, franchise, and sponsorship - is perfectly in line with the league’s budgetary estimates. The coach selection process for all five teams will take place in the next 10 days and the player draft event will take place by the end of December.
The first edition of the HBL PSL will take place from 4-23 February, 2016 with matches taking place in Dubai and Sharjah.