- Marketing Department
How can I sponsor an event for PCB?
You can sponsor an event by buying rights from PCB. This sponsorship can be in any form, online or offline or both. It starts with logos and promotional products and finishing with setting up the entire sports events. Rights are sold through the process of bidding according to PPRA laws (ppra.org.pk).
Once you have obtained the rights you can bring in sponsors according to the tournaments. The key rights & brand partnerships include:
- TV broadcast, digital, social media integration
- Marketing rights
- Signage and in-stadia branding
- Tickets and hospitality
- Right to implement consumer promotions
- Product exclusivity
What are the types of Sponsors/Partnerships?
Media partners: Media outlets that will help you spread the word about your event and will elevate the tournament exposure.
Venue partners: Venues and locations that may offer to host your event, using your tournament as a means of drawing more people to their location.
Cash sponsors: These people will provide finances to cover expenses, increase exposure, and provide the customized experience you want to create. They will do so in return for marketing and exposure of their brand.
Prize sponsors: Companies that will offer items you can use to award players and teams.
Who are the current sponsors?
Current sponsors for International/Domestic cricket are Pepsi, HBL, Cool & Cool, TUC biscuits, Brighto Paints, Bonanza.
Who are the current rights holders?
Currently Transmedia holds rights of sponsorship for PCB.
Where is the ticket office located?
For matches in Pakistan the tickets are available at TCS outlets.
Can the tickets be bought online?
Yes the tickets can be bought online and at Point of sales with cash/credit cards.
We have TCS as our ticketing partner in Pakistan and UAE. We activate TCS Express Centres for any International/PSL/Domestic match that takes place in Pakistan. The centres are activated on the basis of event magnitude and location. Payments for online and POS can be made through cash/cards.
In UAE we have online, Box office at venues and POS such as UAE exchange, Al Hurair, Al Fardan and Kiosks at camps.
What is the player acquisition process?
The player acquisition process looks after signing all local and foreign players that take part in the Pakistan Super League.
How are players paired with teams in PSL?
Teams are allowed a certain number of retentions each year and they pick the remaining players at the annual Pakistan Super League Player Draft. Each team is allowed three Platinum, three Diamond, three Gold, five Silver and two Emerging players in a squad of 16. Teams are then allowed up to four Supplementary picks to complete a squad of 20.
Who are the top players involved?
This year's Platinum roster includes star foreign players including AB de Villiers, Steve Smith, Kieron Pollard, Colin Munro, Sunil Narine, Dwayne Bravo, Luke Ronchi. Local stars include Sarfaraz Ahmed, Shahid Afridi, Shoaib Malik, Fakhar Zaman, Shadab Khan and Hassan Ali.