- The official nomenclature of the league is HBL PSL; Media houses are advised to use the correct nomenclature in all texts, headlines and bulletins
Lahore, 3 February 2026: The HBL Pakistan Super League (PSL) today announced the successful sale of its International Media Rights for the upcoming season, marking another significant milestone in the league’s continued global expansion.
The one-year agreement for Global Media Rights for HBL PSL 11, minus India Region, will be awarded to Walee Technologies who was the highest successful bidder who exceeded the PCB’s reserve price.
On a comparable, equivalent basis for the same regions, this represents a 149% increase in value compared to the previous cycle, highlighting the growing brand value and reach of HBL PSL worldwide. This substantial uplift underscores the league’s rising stature as one of the world’s leading T20 tournaments.
PSL CEO, Mr. Salman Naseer, said:
“We are extremely pleased with the outcome of the International Media Rights sale, which has delivered a remarkable 149% increase over the last cycle for the same regions. This growth is a strong validation of the HBL PSL brand, its competitive quality, and its increasing appeal to cricket fans around the world.
“The HBL PSL continues to attract strong global interest, and this agreement reinforces our confidence in the league’s long-term commercial trajectory and its ability to deliver value across diverse international markets.
“We are grateful to Walee Technologies for stepping up the ante in the New Era and breaking past records. The continued rise in international media rights value also reflects the collective efforts of all stakeholders, including franchises, players, and partners, who have played a vital role in positioning the HBL PSL as a globally recognized cricketing property.”
Walee Technologies CEO, Muhammad Ahsan Tahir, said:
"This is a victory for every Pakistani who believes in 'Made in Pakistan' technology," said Ahsan Tahir, CEO of Walee Technologies. "This is just the start of our HBL PSL journey. We have a lot of plans and we'd like everyone to eagerly await everything Walee is about to do.”
Since its inception in 2016, the HBL PSL has consistently demonstrated sustained commercial growth across media rights, sponsorships, and digital platforms, further cementing its status as Pakistan’s biggest sporting brand and a prominent fixture in the global T20 ecosystem.
The PCB and HBL PSL management remain committed to enhancing the international broadcast product and expanding the league’s reach, ensuring that fans worldwide continue to engage with the HBL PSL at an unprecedented scale.
